CHINA — IT AND LAW
MOBILE IT & MANAGEMENT

Product / brand promotion in Wechat and Alipay

IT-infrastructure Promotion
Product / brand promotion in Wechat and Alipay

Nowadays, the clout of both Wechat and Alipay in China can hardly be overestimated. Not only do two companies – Tencent and Alibaba – control 91% of the online payment market in China, but they have also budded off a huge number of subsidiaries, related services, serv...

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Contextual advertising in Baidu

IT-infrastructure IT theory Promotion
Contextual advertising in Baidu

Despite the fact that the web in China is eking out its existence, its final demise is still far away and such a promotion tool as contextual advertising should not be neglected. In this article, I will talk about setting up and starting product promotion using contextual ad...

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Developing your own Wechat stickers

IT-infrastructure IT theory
Developing your own Wechat stickers

Stickers, also known as emoticons, are animated pictures that can be sent in a dialogue when using any messenger. Why do you need to develop your own, when the existing ones are available in abundance? it increases brand awareness and is an integral part of the brand book...

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Website approval in China

IT-infrastructure Formalities
Website approval in China

It is better to register your website, be it commercial or personal, with the cyber police. This is not something that is necessary – the website will function without it if you have previously received an ICP. This will not affect the ranking in search results, the linking...

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Organizing automatic goods delivery in China

IT-infrastructure IT theory
Organizing automatic goods delivery in China

I have said time and again that the best process is an automated process. It is common knowledge that online trade in China is the main element of buying and selling. Online retail sales have long exceeded similar offline sales, due to their convenience, speed and security. An...

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